Let’s face it. Developing a marketing budget for a small business is usually not a very big priority. Typically we just don’t have enough money to warrant having a formal marketing budget. Sometimes we even ignore doing one because it’s depressing. After all if you don’t have any money to put towards a marketing budget, what’s the point of creating one?
Why bother? The answer is quite simple. If you don’t create a marketing budget, chances are you’re being reactive with your marketing instead of proactive acheter des likes. In other words you may be choosing what to spend your marketing on in the moment vs. a consistent strategic approach over the year.
Don’t be too hard on yourself if this is ringing true. Chances are what’s stopping you is that you feel you don’t have the money to do what you would like to do with your marketing.
So that’s why for today’s exercise I’d like you to embrace a philosophy I learned over 20 years ago. It was at a time when I was trying to figure out what I wanted to do with my life. One of the thought leaders at the time talked about taking your limitations out of the picture so that you can clearly see what it is you want to achieve. He suggested that to take out the limitation of finances, you pretend you have a huge amount of money. That way you can focus on your dreams and aspirations instead of limiting yourself by financial constraints.
If you know what digital marketing is, you should know how effective it has become today. Well, sometimes it is found that beginners face a few common misconceptions about digital marketing. And eventually, they have to taste early defeat in this challenging market. Believe it or not, I have also gone through the same situations. This is why; I feel I must tell you what things can primarily have negative impacts on your digital media marketing efforts.
It is no doubt that in this technology driven world, digital media based marketing has given the business development a new boosting towards faster growth. But following are some common mistakes that a newbie should avoid:
I’ve been watching some online seminars and they talk about the best way to do network marketing, because it’s a people business, is to go out and meet people, as in face-to-face. And they still talk about your relatively ‘warm market.’
So if you have a friend who has a friend who’s having some money problems, you get that friend to take you to his friend’s house so you can pitch your business.
That’s an aggressive way of marketing your business. I call that the “Amway” way. The reason I say that is that way back, when I was 16-17, I was involved with Amway for a very short time.
It’s also the way you would pitch any type of network marketing company, whether it’s Tupperware or Princess House, Avon, any type of marketing business – you’re supposed to go out and meet people. You’re supposed to talk to your warm market, ‘hound’ your friends and family.
I look at it a different way. Those are still effective marketing strategies if you’re a social butterfly, if you’re an aggressive marketer, if you love talking about business.